How To Do Branding And Marketing For Your Cleaning Services Business?

Let's find out 5 easy ways to promote your cleaning services business and turn potential clients into paying customers.

Everyone seems to be seeking cleaning services at times. However, after you've gone into business for yourself, you may wonder where all those prospective clients went. If this situation seems similar, it's time to find out how to promote your cleaning company.

You could believe that you don't have time to advertise and market your cleaning business. After all, you're probably preoccupied with all of the tasks involved in operating your firm. However, if you don't advertise your company, you're leaving a lot of money on the table.

With so many homes and small businesses eager to pay someone else to clean, there are plenty of chances out there. So the goal is to figure out how to advertise your cleaning company and convert prospective consumers into paying customers. In this post, QueenBee will show you 5 simple strategies to market your cleaning company.

ā†’ Read more: Is it Profitable to Own a Cleaning Services Business?

1. Hand out fliers

Many individuals seek a cleaning service or a cleaner; all you need is for these folks to be aware of you. This is why flyers are so beneficial for your sort of business. You may put them up at your neighborhood grocery, community center, or anyplace there is a notice board.

You may also print something to place in people's mailboxes, or if you have the funds, hire someone to go door to door. Just remember to describe your services, your firm's name, the pricing, and contact information. Remember, having a phone number and a professional email account is essential.

2. Promote your brand on social media

Social media platforms (such as Instagram, LinkedIn, Facebook, and Twitter) are excellent places to reach out to customers and advertise your small company. In addition, you may use it to keep your present clients informed or acquire new consumers.

To be successful, keep your communications brief and to the point. Before and after photos may significantly influence how you sell your cleaning services, so start building your portfolio now.

3. Make use of digital marketing

With the capacity to send advertisements to a specific audience in certain places, digital marketing for cleaning firms may be a fantastic tool for your company. Consider sponsored postings using platforms like Facebook Ads or Google AdWords.

For example, if you own a home cleaning service, you might use Facebook to provide tailored adverts to individuals who reside in areas where you want to grow. If you're not sure how to accomplish this, it could be worth speaking with a digital advertising expert to get started.

Remember that to employ digital marketing; you must have a business website or at least a single company page for people to view when they click on your ad. This is simple to design yourself or engage a freelancer for a fast job.

4. Establish a referral scheme

Word of mouth is likely to bring you a lot of success. So consider developing a refer-a-friend program that compensates each successful referral to provide clients an incentive to promote you to their friends and family.

For example, you may give them 20% off your following cleaning coupon or two hours free if they refer three friends. Refer-a-friend programs are very effective: friend referrals are the most trusted form of promotion among customers, making it crucial for spreading the word about your company.

5. Make yourself stand out from the crowd

Whatever marketing techniques you choose to promote your cleaning company, you should always stress what is known as your unique selling characteristics (USPs). These are the kinds of features that set you apart from the competition.

For instance, focusing on eco-friendly cleaning using all-natural cleaning solutions is a beautiful differentiator. Make careful to let consumers know whether you've positioned yourself as a low-cost or premium service. Similarly, you want to highlight all of your natural benefits.

So, if you have general liability insurance or, much better, cleaners insurance insuring your company, make sure it's explicitly disclosed on your website. Clients will like knowing that if the unexpected occurs, they are protected. Jobber, a service management business, emphasized the importance of insurance in fostering trust and putting people at rest.


Finally, how to promote your cleaning services is a mix of what is most handy for you, what feels most comfortable to you, and whatever method proves most efficient in acquiring consumers.

Whatever techniques you use, keep the following golden guidelines in mind: Because you will be working in people's personal spaces, you must demonstrate that you are trustworthy, dependable, and efficient. In other words, the greatest method to market a cleaning service is to be the finest cleaning services available.

QueenBee Cleaning Pty LTD


  • 42A Bougainville St Forrest ACT 2603
  • 3/5 Daphne close Kingswood NSW 2747

Hotline: 1800 1 CLEAN (25326)


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